Jake Paul vs Mike Tyson Documentary: Behind-the-Scenes of a Boxing Showdown

Irish featherweight legend Barry McGuigan told the Observer last week that Tyson fighting is "so wrong". "But let's get it right, Mike Tyson is 58 years of age and he shouldn't be fighting. It's as simple as that. It will take place over two-minute rounds instead of the standard three, and boxers will use 14oz gloves instead of the standard 10oz ones. It's Tyson's age and wear that has had so many people questioning why the fight was sanctioned at all. The last of Tyson's 58 professional fights, excluding the 2020 exhibition against Roy Jones Junior, took place in 2005. So much of the hype around this fight between Mike Tyson and Jake Paul — a spectacle that few within the sport seem to want yet tens of thousands will watch — centres on what Mike Tyson once was.

Alerts and Newsletters

This wasn’t just about Ali reclaiming his title—it was about identity, belonging, and cultural resonance. For marketers like us, this matchup isn’t just a fight—it’s a case study in the evolution of boxing’s marketing. Tyson represents the golden age, when fights were cultural milestones, and promoters wove rivalries into compelling narratives. Paul is the poster child for the influencer era, where social media, viral moments, and personal branding—even if that brand is brash or arrogant—dominate. "The Problem Child" lost to pro boxer Tommy Fury but beat journeyman boxers Andre August and Ryan Bourland handily. A YouTuber, Paul is essentially a disrupter in the sport and is ready to face an icon in front of thousands of people in Texas and millions watching worldwide.

Total viewership AMA estimates are derived from TVision data in the US and first party data in global markets. This series is shaping up to be a major event for both boxing fans and Netflix viewers alike, offering an inside look at the journey to what will likely be one of 2024’s most-watched sporting events. However several members of the boxing community, including former heavyweight champion Deontay Wilder, had voiced reservations about the fight, expressing concern Tyson could be hurt. Mike Tyson’s upcoming return to the ring against YouTuber Jake Paul has been postponed after the former heavyweight champion’s recent health scare, organisers said.

What boxing’s evolution teaches us about branding and storytelling

Our games are playable on desktop, tablet and mobile so you can enjoy them at home or on the road. Every month over 90 million gamers from all over the world play their favorite games on Poki. On the co-main event, Ireland’s Katie Taylor narrowly defeated Puerto Rico’s Amanda Serrano in an extraordinary epic, two evenly-matched foes fighting at unrelenting speed round after round. It was a blood-soaked battle, Taylor and Serrano showing pure bravery in the face of some severe hits. The skill and strength of both woman was deserving of the victory, although the partisan crowd couldn’t believe the judges went for Taylor.

• "People are gonna be seeing him for the first time on an international stage and beamed into households, 550 million households are worldwide, is going to put his name on everyone's lips.
• It was a once-great fighter, continuing for the sake of it, sinking to the level of a content creator’s exhibitionism.
• Promoters understood this deeply and built narratives that made each match unforgettable.
• A proud Ithaca College alum, when he isn’t working on his golf game, Daniel is advocating for three-minute rounds in women's boxing.
• In 2018, British YouTuber KSI faced off against Joe Weller, marking the beginning of a phenomenon.

After eight jake paul next fight rounds, Paul, 27, claimed victory over former world heavyweight champion Tyson, 58, in a unanimous decision. "This whole undercard is absolutely stacked … We have some of the best female fighters, male fighters, everyone who's a boxing enthusiast is watching it." "These are the type of fight cards people dream of being on and I'm just really grateful that I get to be a part of it, part of history and fight in front of that many fight fans."